Zenni Sunglasses
Summer Campaign
For Zenni Optical, their mission is to provide affordable and high-quality glasses and/or sunglasses for all consumers no matter their age group.
My goal while designing these campaigns was to advertise the unique choices of styles of sunglasses they provide, especially during the summer. No matter of they are simply one color, multiple, or uniquely patterned, these campaigns advertise how Zenni will be able to provide customers with the perfect, summer-stylized eye-wear.
The target audience for this campaign is any late teenagers or early adults heading towards the millennial age group, and mainly targeted towards women.
Website Advertisements
I had originally intended on implementing a bunch of natural/summer environments for this campaign. However, I stuck with beach/tropical themed, due to my color palette choices as well as bringing cohesion to the overall campaign. These would be depictions of a leaderboard, rectangular, skyscraper, and half page advertisements consumers would see upon websites.
Social Media Advertisements
I wanted to advertise this campaigns across popular social media apps that younger generations of people are currently using at a regular basis. The apps I chose to advertise the campaigns on were Instagram and Snapchat, as those are social media apps most commonly used by this target audience.
Apple Procreate: Lens Illustrations
Adobe Photoshop: Website & App Advertisement Compositions and Mockups