Moxie Mocktails
Cans & Campaign

This campaign project includes mocktail can designs, compositions and advertising for a certain target demographic. ‘MOXIES’ is a conceptualized company that aims to bring people together through their naturally flavored, non-alcoholic mocktails.

For this campaign, I chose to emphasize the natural flavors of these drinks that allow people to be brought together, whether it is through parties or even small get-together events, or even unwinding after long periods of work and daily activities. My target audience aims towards college students to millennial parents (mainly targeted towards women) who wish to relax after a long day/week of school and/or work.

Can Designs & Compositions

To emphasize togetherness as well as relaxation, I wanted to keep a light or pastel-like of color theme to the cans as well as incorporate illustrated fruit plants based on drink flavors onto the mocktail can design.

Advertisement Campaigns

For the print advertisements I chose them into locations such as bus shelters, subway stations, and highway billboards, as these are the most common and most populous places where commuters are commuting to their occupations.

For the Guerrilla marketing, I chose to advertise MOXIES’ on a crosswalk, as it is another ‘mode’ of getting from Point A to Point B. This marketing is meant to show the ‘refreshing’ and natural flavors MOXIES contain inside their cans.