This branding project involved me to conceptualize how to execute a well-organized and designed food truck brand, constructing which foods I chose to serve as well as the supplies, merchandise, and campaigns I could conceptualize and finalize. My creative brief is as follows:

As the newly opened (2015), Sweet Street Desserts had seen a high amount of success and popularity within their Boston local bakeries, Sweet Street proposed to give back to their loyal customers by bringing their food to them via mobile service. Sweet Street Desserts Food Truck wishes to expand their success and popularity amongst it’s late teens/early adult demographic by providing them with sweets and treats that are favorable on a year-round basis. These sweets include hot cobbler pie, fresh cheesecake, and their famous macarons.